Any insurance agent would understand how demotivating it can get when you’re going through a slow month and is far from hitting your sales targets. It’s normal to feel down when that happens, but the important thing is to keep pushing through. The last thing you would want is for your performance to be affected even more.
Here are some simple yet effective ways to keep motivated when you’re not hitting your sales targets:
1. Take a breather
It’s frustrating to put in all that effort only to be met with unsatisfactory results but the reality is that when it comes to doing sales, there’s always going to be high points and low points. When you’re hitting a roadblock, it helps to take a step back for a little while. Use the time-out to relax for a bit, re-calibrate your sales strategy, and bounce back fresh and pumped.
2. Find out how you can improve
Figure out what you’re doing differently that could be contributing to the low sales. Are you locking down less sales appointments than usual? Is there a disconnect between the plans you’re pitching and what coverage needs your prospects are looking for? If you’re noticing some red flags in the way you’re selling, address them immediately and find ways to solve them in order to improve your numbers.
3. Don’t skip your agency’s training sessions
To keep pushing through with your sales efforts, it’s important to surround yourself with positive energy. Attending weekly agency trainings is a great way to regroup with the rest of the team and recharge. You could also use these sessions to talk about the challenges you’re facing with your team and get their advice on how to break through. It’s highly likely that they have gone through the same exact situation you’re facing now, so it’s helpful to hear how they overcame it.
4. Try something new
If you’ve been doing things the same way and you can see your sales numbers taking a huge dip, it could be time to try out new ways to improve your performance. Perhaps some methods are not as effective as it used to be, so take up the challenge and find new ways to achieve your targets. As lifestyle trends and buying habits evolve, so must you.
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5. Attend motivational talks
Look out for sharing sessions by industry experts and motivational gurus. They had to endure a lot of obstacles to get to where they are now, and there’s a lot to learn from their hard times. Get inspired by their story and use it to fuel your motivation to succeed.
6. Celebrate your achievements
Forget sales targets, sometimes it is demotivating enough to think about how slow your sales is going, but it’s important to remember all your achievements so far too! Keeping up stellar sales performance month after month is no easy feat, so take the time to reward yourself for all your hard work. It could be something small like a nice dinner, or something bigger like a vacation for when you achieve your bigger goals.
7. Talk to your mentor
If you’re fairly new in the business, it’s a great idea to share about the challenges you’re going through with your mentor. Having that personalised time with your leader can really help them to properly analyse your situation, and offer better solutions to help improve your sales targets.
8. Remind yourself why you’re doing this in the first place
Whether you’ve been doing this for five months or five years, there is a perfectly good reason why you chose this profession in the first place. Remind yourself of that reason. It could be that you traded your 9-to-6 job for a flexible schedule as an agent to spend more time with your family, or perhaps you’re working as an agent part-time as additional income for your wedding fund. Focus on what’s important, and push forward knowing you’re doing the best you can for yourself right now.
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